Admob vs. Mobclix: Who will win our business?

Three of Fairlady Media’s iPhone games are free to customers (Spazzle Free, Spazzle II Free, and Puzzle Sleuth Free). In these games, we use in-app advertisements as a source of revenue from the game. The majority of our advertisements have been managed by Admob. That is, until we heard about the Mobclix Challenge. Mobclix is a competitor of Admob’s, and recently announced a challenge in which developers could sign up for both company’s advertising services, set the ratio of ads for each service to 50/50, and see which company would provide more revenue for those ads. Mobclix is so confident that they will win the challenge that they have promised $10,000 worth of free advertising to any developer who does not make more money by using Mobclix. So, for us, it’s a win-win situation… we’ll either bring in more revenue this month due to incorporation of Mobclix ad services, or we’ll get some free advertising for our newest game, which is due out in January 2010. Plus, it will be fun to watch the two companies compete this month in the head-to-head battle for dominance of the in-app advertising market space!

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