OpenFeint Features Spazzle II as Free Game of the Day

The new OpenFeint standalone app, which is currently featured in What’s Hot on the App Store, is now featuring Spazzle II as the Free Game of the Day. As you may know, OpenFeint is a social gaming network. It allows a global community of gamers to compare scores and game achievements and see what everyone else is playing. Fairlady Media incorporated this system into our new iPhone game Spazzle II in early September 2009 (see previous blog post).

The new OpenFeint standalone app provides users with instant access to OpenFeint, where players can see game achievements, manage their profiles, chat with friends, and participate in forums.

Plus, each day the app features a Free Game of the Day. Today, that game is Spazzle II! That’s right, for one day only, you can download the full version of Spazzle II (without advertisements) for free! We hope you enjoy the game!

🙂 fairlady

Spazzle Takes Off in Asian Countries

This morning I was entering our download information for Spazzle into the January spreadsheet and noticed something very different happening with our numbers. Normally, our percentage of international downloads is about 21% (see dates 12/28-12/31 in the chart below). But for the period 1/1 through 1/10, I noticed that our international downloads accounted for a whopping 52% of our downloads! Hm, this required further investigation…

As it turns out, there has been a big spike in downloads coming from Taiwan. The following graph shows just the Taiwanese downloads for the same time period:

We checked our app rankings in Taiwan, and sure enough, we’ve climbed the charts to the #21 game overall and the #1 free game. We’ve also seen increases in other Asian countries, although the bumps have not been quite as dramatic as in Taiwan. We’re not sure what has caused the sudden interest in our game in the Asian markets, but we sure do appreciate the business from the Taiwanese customers and hope that the folks on the other side of the world are enjoying the game!

🙂 fairlady

Buying your way into the App Store’s Top 25

Is it possible? Yup. Read on!

I’m the lead developer for Fairlady Media, Inc where we’ve developed 10 games (and counting) with over a million downloads. The projections that follow are based on our experiences with advertising games for the iPhone and ipod Touch on Apple’s App Store.

More than 125,000 developers are registered to create apps for the iPhone. That’s a lot of competition. Can only the biggest developers (EA,Gameloft,Freeverse,etc.) make it into the Top 25? Nope, everyone’s welcome!

While its certainly possible to make great money with apps that never get into the Top 25, most developers want very badly to be on that list. Being in the Top 25 during the last week in 2009 meant a profit of between $12,000 and $22,000 a day.

Conventional marketing ideas have evolved as hoards of developers fight for spots in the lucrative Top 25. Outside of getting lucky (defined as getting featured by Apple, getting reviewed by one of the major review sites or getting into the Top 25 through pure chance), most developers end up looking at buying in-app ads for your app to boost sales numbers long enough to raise your rankings.

To get into the Top 25 with a free game, you’ll need to average more than 10,000 downloads per day. A Top 10 free app will average more than 20,000 downloads a day. Less ambitious? To be in the top 100 free games in a gaming category like Family Games, you’ll still need to average more than 2,000 downloads per day.

AdMob is currently the leading in-app advertising company. At AdMob, the minimum cost for a click on your ad is 5 cents. The highest conversion rate (how many people download your app after clicking on your ad) we’ve ever experienced is 20%. Using that as an average, you would have to purchase 50,000 clicks to get 10,000 downloads. That would add up to $2,500 per day. Note that this conversion rate would be optimistic for free games and would be much lower for paid games.

AdMob’s cost structure is based on bidding. That means that by bidding 5 cents per click, you’ll be competing against others who bid as much as 60 cents per click. In our experience, you would need to average at least 20 cents per click to actually get 50,000 clicks in a single day. That means $10,000 per day.

Our experience is that rankings on the App Store are based on a 3 day average. That means that you would need to maintain your ranking for 3 days to achieve the highest ranking possible.

Total cost to be in the Top 25 by advertising with AdMob? At least $30,000.

Too much? How about raising your ranking from 75 to 10 for a free game in a gaming category like Family Games? That would mean going from 1,000 downloads per day to at least 4,000 downloads per day. At least $9,000.

We have now tried this experiment 4 times for 3 different apps. Results have varied and are very hard to quantify. Our best results were for Spazzle, which went from several downloads a day and complete obscurity to 14th overall. Total ad spend: $5,850 (with another $4,600 after we got into the Top 25). This was in February of 2009 so the volume of the App Store was much less at the time. We were also on the front page of CNET, Digg and several other sites during that month.

Let’s say you read this article and decide to take the plunge (we’re not liable!). Let’s further say that you achieve the expected results (don’t blame us if you don’t). Congratulations! You now have a highly ranked app!!! How long will that last? For us, it depends entirely on the quality of the app. A great app with a great icon, name, screen shots and description may retain its position for months or years. Spazzle is still ranked in the top 50 in the Family Games category a year after its release.

Well, that about sums it up! Please let us know if you would like more information about any of this. Why not download Spazzle now! 😉

Share

Spazzle has reached 1 MILLION DOWNLOADS!

Thanks to all of our awesome customers, Spazzle has reached 1 MILLION DOWNLOADS! 🙂 This achievement comes just days before the 1-year anniversary of the game’s release (December 24, 2008). Not only are customers downloading the game, they continue to PLAY and PLAY and PLAY. Here are a few interesting stats on the game’s usage:

Total unique users:Spazzle logo
928,322
Total game play sessions:
8,950,233
Total jailbroken users:
13,767 (1.48%)
Total jailbroken sessions:
80,360 (0.90%)
Total time spent playing the game:
98 years, 97 days, 21 hours, 8 minutes 24 seconds

745,970 of our users are from the United States (80%). 57% of our users are Male, 42% Female.

By Age:
13-17   23%
18-24   30%
25-29   17%
30-34   11%
35-39   7%
40-49   6%
50-64   1%
65+       1%

10 PM is our most popular playing time. Sunday is our most popular day, followed closely by Saturday. The iPhone 3G is by far the most popular device people play Spazzle on.

We hope you continue to enjoy Spazzle!

🙂 fairlady

Admob vs. Mobclix: Who will win our business?

Three of Fairlady Media’s iPhone games are free to customers (Spazzle Free, Spazzle II Free, and Puzzle Sleuth Free). In these games, we use in-app advertisements as a source of revenue from the game. The majority of our advertisements have been managed by Admob. That is, until we heard about the Mobclix Challenge. Mobclix is a competitor of Admob’s, and recently announced a challenge in which developers could sign up for both company’s advertising services, set the ratio of ads for each service to 50/50, and see which company would provide more revenue for those ads. Mobclix is so confident that they will win the challenge that they have promised $10,000 worth of free advertising to any developer who does not make more money by using Mobclix. So, for us, it’s a win-win situation… we’ll either bring in more revenue this month due to incorporation of Mobclix ad services, or we’ll get some free advertising for our newest game, which is due out in January 2010. Plus, it will be fun to watch the two companies compete this month in the head-to-head battle for dominance of the in-app advertising market space!

Spazzle’s Count Up to a MILLION Downloads!

Our classic critter-whacking game, Spazzle!, is close to reaching 1 MILLION DOWNLOADS! To date, we’ve had over 982,000 customers download this popular fast-paced game…

To celebrate, we’ll be releasing 3 all-new levels with a new bonus item! Look for it soon on the App Store! That’ll be 15 levels total!

Help us reach a MILLION!

Download the full-featured free version today! (with ads)

Download the full-featured .99 version today! (no ads)

A HUGE thank you goes out to all of our customers who have made this game a smashing success! I’ll post updates to let you know when the new levels have been released and when we’ve hit our million download mark!

How an iPhone game can make a small difference…

Recently I received an email that contained a touching story about how one of our iPhone games, Spazzle!, has made a small difference in the lives of some folks who need regular physical therapy. With her permission, I am sharing the story with you. She wrote:

“So thought you would be interested to hear this – I just got Spazzle a few days ago. I have been playing a lot. Ok that’s the background.

“My mom (69) has MS and has had a flare up recently meaning I need to be spending time there to help out. Well we were waiting for one of the visiting Physical Therapists to arrive and I showed her my “new game” to like distract her. She thought it was cute and asked how to play. So I let her play around with it. The PT came in while she was playing and asked what game she was playing so she showed her. The PT was REALLY impressed and said that was a great game to help with her finger movement! So SHE is going to download it to have it as a distraction for patients she thinks can benefit from it!”

Spazzle has had almost 1 million downloads to date..

But this is my favorite one. 🙂

– fairlady